Texas’ South Padre Island to Become Caribbean’s Port of Call
The South Padre Island, Texas, city council has approved a proposal by SPI Cruise Group a partnership of cruise port design, maritime operations and marketing professionals to create a plan to develop the destination into an attractive port of call on western Caribbean cruise itineraries.
With increasing emphasis on tourism sustainability and concerns of over-tourism in some eastern and southern Caribbean ports of call, cruise lines are seeking alternative destinations with existing tourism infrastructure to add to their cruise itineraries.
The initial stage of the project is expected to take four months to complete, and includes an aggressive marketing and communications plan to raise awareness of South Padre Islands potential among cruise industry executives.
Source: Travel Trade Daily