IHG Adds Crowne Plaza Puebla to Mexican Portfolio
InterContinental Hotels Group (IHG) announces the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand’s arrival to this important Mexican city.
With an investment of more than US$17 million by Consorcio Hotelero GR5, S.A. de C.V., the hotel is the first property to open in Mexico under the Crowne Plaza Accelerate brand transformation. It is also the first property in Mexico to feature the innovative WorkLife guestroom, designed to offer a perfect mix of comfort, connectivity and flexibility for the modern business traveler, according to IHG.
Gerardo Murray, Regional Vice President Brands and Marketing, Mexico, Latin America and Caribbean, IHG said: “IHG is committed to offering guests the most innovative hospitality experience. The Crowne Plaza Puebla is a prime example of the new concepts in design, service and connectivity that this brand now features. This hotel opening in Mexico represents continued growth for Crowne Plaza throughout Latin America.”
The Crowne Plaza Puebla hotel is located at Blvd. Hermanos Serdán 794, Col. San Jerónimo Caleras, Puebla, close to the Finsa Industrial Park and the CAPU bus station, and 15 minutes away from historical downtown Puebla, the Exhibitor Center and cableway attractions in the Fuertes de Loreto y Guadalupe.
The Crowne Plaza Puebla offers 155 WorkLife guestrooms and suites that feature comfortable queen and king-sized beds, 50" flat screen TVs, a sitting area with a lounge chair and an in-room coffee machine with complimentary coffee. Most of the rooms have a panoramic view of the city. The hotel’s 21 suites are further equipped with full kitchens and one executive suite with a separate meeting area.
The property has a heated indoor swimming pool, a fitness center, an on-site business center, complimentary parking, meeting rooms with capacity for up to 300 people and three executive boardrooms for up to 12 people each. Guests can enjoy Mexican cuisine with an international twist at the Moncayo restaurant.
With this opening, IHG continues its multi-brand portfolio expansion in the State of Puebla to a total number of 1,102 rooms, distributed in seven hotels, including one InterContinental hotel, two Holiday Inn hotels, two Holiday Inn Express hotels and one Staybridge Suites hotel.
Owned and managed by Consorcio Hotelero GR5, S.A. de C.V., the Crowne Plaza Puebla hotel is franchised by an affiliate of IHG. The Crowne Plaza Hotels & Resorts brand is part of IHG’s diverse family of brands.
IHG announced its $200 million investment in 2016 for the Crowne Plaza brand as well as its Crowne Plaza Accelerate Plan last year, and recently launched its "We're All Business, Mostly" campaign. Most recently, some of the brand’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.
Crowne Plaza is a full-service hotel brand focused on business travelers as well as meetings and conventions. IHG has more than 400 Crowne Plaza branded hotels worldwide, 23 of which are located throughout Latin America, with four additional properties in the pipeline. In Mexico, IHG has 136 properties and is represented by seven of its 11 brands, including: InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
IHG has hotels in nearly 100 countries, with 225 hotels and 38,133 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental hotel opened in Belem, Brazil in 1946.
Source: The Financial