Usain Bolt to Become the Face of Jamaica’s Travel Industry
Jamaican Minister of Tourism Edmund Bartlett says sprinter Usain Bolt is set to become the face of the Caribbean country after "The Legend" announced his retirement from track and field.
"Jamaica has in no way lost confidence in his ability to represent the country as an ambassador and we intend to utilize him as the face of national activities," Bartlett said Sunday, according to the Gleaner.
Bolt had just won a bronze medal at the IAAF World Championships in the finals of the 100- meter race, his last.
Barlett also said that Bolt was in discussions with the United Nation World Tourism Organization on playing a role as ambassador for a November conference in Jamaica on "Building Partnerships for Sustainable Tourism for Development."
The tourist event will bring together air, land and sea tourism partners and has registered more than 200 delegates from over 50 countries.
With the Caribbean Tourism Organization, the Caribbean Hotel and Tourism Association and the World Tourism and Travel Council also supporting the event, Bartlett said that "this will be a conference like no one has ever seen before."