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Iberia Brings Its Renewed Customer Loyalty Program to FITUR 2012

At this edition of the International Tourism Trade Fair, FITUR 2012, Iberia will present the improvements it has made to its customer loyalty program. This is a program that is currently used by more than 4.7 million of the company's passengers throughout the world.

Among these improvements, we might highlight the ease with which subscribers can obtain 'Avios,' which is the name that has been given to the traditional 'points' awarded under the loyalty program: one Avio is allocated for each mile travelled, and for distances of less than 500 miles a minimum rate of 500 Avios is applied.

Furthermore, both travellers who use Business Class and those who travel under some promotional offer will be able to obtain Avios. Finally, the company has decided that it will now be easier to pass from one card to another, starting with Classic and passing through Silver, Gold and Platinum.

In addition, Iberia will focus at FITUR 2012 on the drive it has granted to its presence on social networking sites, having now launched channels on Facebook and Twitter in German, Italian, Portuguese, French and English. The company will use these channels in order to maintain direct contact with its users, providing responses in real time to any query or problem they may have relating to their flights.

Iberia has also set up another website: Through this site, users will come across offers featuring competitive prices, special conditions for Erasmus students and competitions. However, this is just a sample of the many new features that the airline company will be presenting at its stand at FITUR.

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