The Montserrat Tourist Board is pleased to announce the appointment of Market One as the destinations tourism marketing representative for Guadeloupe and Martinique. This move is intended to capitalize on Montserrat's close proximity as well as strong historic and tourism ties to these islands. Some of the activities that Market One will be undertaking for the Montserrat Tourist Board include managing all media relations, creating promotional and media information in French, conducting sales calls on travel agencies and tour operators, organizing familiarization trips and running promotional and direct-mail campaigns. Associate Directors of Market One Patrick Deffit and Sandrine d’Alexis Lassiri will take the lead in managing the Montserrat account. Combined they have close to 25 years experience in marketing communications and tourism and are both fluent in English and French. |