Mexico’s spring break king — Cancun — is rebounding quickly from last year’s triple blow to its tourism industry caused by the country’s swine flu epidemic, drug violence and a global economic crisis.

Those worries couldn’t compete this year against Mexico’s cheap airfare from the United States and phenomenal package deals that include the popular all-you-can-drink enticements.

February saw 85 percent of its 28,000 rooms filled, a sign of Cancun’s speedy recovery from 2009, when 1 million fewer visitors came than in a typical year. The relatively high occupancy seen in February is expected to go even higher in March when more universities are on spring break.

At the sprawling, palm-tree packed Oasis Hotel, a popular spot with spring breakers, visitors from the U.S. Midwest and Canada looking to shake the chill from a usually brutal winter dotted the beach where some took photos with monkeys while others danced to music pumped out from gigantic speakers.

Tourism officials say they expect about 25,000 spring breakers to descend this season on Cancun’s newly rebuilt beaches and turquoise blue ocean, compared to the 20,000 spring breakers who visited last year. That’s in addition to tourists of all ages who visit throughout the year.

And not only is Cancun drawing them back. Destinations across the country are seeing tourists return, despite a U.S. travel alert warning Americans to stay away from some parts, mostly in the northern border states, because of drug violence.

Tourism all but came to a halt in April 2009 when fear over the swine flu epidemic virtually paralyzed Mexico, forcing the closure of schools, restaurants and archaeological sites and restricted air travel to Mexico from some countries. Mexico’s revenue from foreign tourism dropped 15 percent to $11.3 billion from $13.3 billion in 2008, according to the Tourism Department.

The world has since learned that swine flu is treatable if detected in time, vaccines are available, and death rates have dropped in Mexico and elsewhere. Mexico has had a tougher time fighting off its bad image from drug violence, which has left more than 15,000 people dead since President Felipe Calderon declared his war on cartels in 2006.

To counter the bad news, the Pacific coast resort of Acapulco in drug-plagued Guerrero state paid MTV $200,000 for the network to host its spring party there this year. The city expects to draw between 7,000 to 10,000 spring breakers despite the resort’s sporadic drug killings and gun battles, one of which took place near an historic tourist hotel last year.

Mexican government officials have gone on the offensive and made clear every chance they get that the violence is concentrated in a handful of states, most along the Mexico-U.S. border, like Durango, Coahuila and Chihuahua, and in the Pacific coast state of Michoacan — all far from the country’s popular beach resorts.